On Time, On Target, On Budget
Gelb Organization, L.L.C.
webmaster@gelb.com
Wayne, NJ 07470-4343
United States
Business Development Consultants
Global Outsourcing Offer/Solution Shaping Consultants
International Management Consultants
(973)-694-7425
Take Advantage of the Internet
Uncover New Markets
Leverage Your Technologies
Find the Necessary Funding To Succeed
And Do It Now!!!!And Do It on an International Scale!!!!About the Company
The Gelb Organization, L.L.C. (GO) is a leading Business and eCommerce professional services firm helping companies capitalize on the enormous opportunities of the Internet.
The digital marketplace is a huge opportunity for business inception and growth. We are a Specialized Worldwide Business Development, Management and Sales Team who work for companies who wish to expand their markets both Domestically and Internationally using our patent pending systems COGS and WINNER and our WorldWide Cooperative of Technology Brokers (Our WorldWide "Sales Force")
We number in excess of 200 professional consultants who combined with our Sales Force offer our clients years of practical experience and results in Managed Services, Offer/Shaping Outsourcing, Supply Chain Management, eCommerce, Business Applications, Business Development, International Marketing, Management Consulting, Strategy Consulting, General Management, New Product Development, Corporate Planning, Strategic Planning, Business Unit Management, Divisional Management, Investment Management, Change Management, Network Connectivity, Intellectual Property Law, Internet Security, Digital Consumer Home Networking, Satellite and Wireless Technologies, Finance, Personnel Management, Manufacturing, Sales, Merchandising, Marketing Operations and Services. Our members have been credited with 44 world patents; have published extensively, trained and lectured worldwide.
Our approach targets:
- Small Companies or Divisional Companies that seek worldwide exposure, recognition and revenue to be purchased or offer initial purchase offerings.
- International Companies that wish to penetrate the US Marketplace.
- eCommerce solutions that enable companies with multiple distribution channels to sell their goods and services over the web and compete in the new digital marketplace without disrupting their current distribution and sales channels.
- Strategies that integrate online initiatives with offline business goals.
- Extranets that facilitate information exchange, business transactions, and communications between an organization's business partners.
- Intranets - Internal information solutions that improve on the capacity to capture, store, and distribute knowledge internally utilizing existing legacy systems.
---Some of Our Areas of Expertise---
---Some of Our Profile Cases---
Create a New Core Business Valued Today at over $500 Million
Create a Internet Security Product with over 50,000,000 Worldwide Users as of 1995
Introducing COGS and WINNER
We create new businesses and repair inefficient ones. Our main forté is to discover new businesses whose windows of opportunity are just opening and to work out the Business solution, mission and financial requirements and provide the "elusive" Return on Investment and Assets conclusions.
Our experiences have shown that the organizations are in desperate need for eBusiness Principals to work with their business staffs. They want to use eBusiness to provide content, products and services to their customers.
They know that their profit margins will dramatically increase if they can market and sell services directly to their customers. HOWEVER, what they do not know is how to do it as a complement to their present distribution base or if an International Company how to market penetrate and gain market share in other than their domestic marketplace.
Our clients have capitalized on the over 30 years of experience both International and Domestic we have gained working for top B2B and B2C Multi National Corporations and various government agencies specializing as Corporate Business Development Executive Consultants.
Since, we prefer an environment that consists of starting new businesses that would increase revenue and profits and yet not interfere with the company's present sales or distribution channels, it is essential to discover the new opportunities. To accomplish this task we introduced COGS and WINNER to our clients.
Our achievements depend on the use of "team management system" which includes working with multiple tiers of marketing, corporate planning personnel and the IT practice teams. If we are acting as Strategic Business Development Executives we identify, qualify and close global business for their clients and discover new investment opportunities in new global technologies.
Almost two decades ago, we created a special worldwide group, a "team", the Consortium Opportunity Group - Strategic (COGS) utilizing Gelb Organization employee's and external advisors whose roles were to act as the Consultants to multinational conglomerates on a strategic executive-level plane. The mission of the project allowed the discovery of new customers and new leading edge products and services using the web as a platform for business in the future. This established the Gelb Organization as a unique supplier of new technologies and ideas, all provided by a "think tank" of worldwide Consultants.
We capitalized on the web by using it as a platform for the construction of the Worldwide Intelligence Network for New Enterprise Resources (WINNER), (Patent Pending) a special secured website for communication to customers, factories and as a bidding platform for projects. Additionally, WINNER instantly communicated to the R&D sections, product line, marketing staffs and engineering personnel of our clients; new technologies, new investments and results of consortium meetings with other powerful companies in a multitude of industries across the world.
COGS developed effective strategies to attain peak performance of sub-teams assigned to the various assignments that were initiated on behalf of our clients; to plan for, acquire and manage project resources and budget control of the strategic engagements; to advise the top management corporate tier structure on new technologies, tactics, strategies, businesses to enable their current electronic digital business initiatives including the design of new products; the creation of new OEM business products specifically for the eCommerce B2B or B2C or C2C environment.
As professionals our responsibilities always have been the discovery, strategy and management of the client Business vision and mission statements, which were to identify and to create innovative business solutions to take to the marketplace; to develop new Business solutions within each discipline and identify opportunities for product and process redesign and improvement.
As an small example of disciplines, content and service areas approached: Finance and Banking, International Business Development, Marketing, Sales, Consulting, Investments, Intellectual Property Law, Contract Law, Licensing, Channeling, Change Management, Routers, Remote Home Healthcare, Consumer Retail Products, Internet and Non-PC Information Appliances, IP Telephony (Voice Over IP and Cellular WebPhone), Residential Gateways (a.k.a. Set Top Boxes), Networking, Wireless and Satellite (including Broadband and Terrestrial), Electrochemistry (Energy Fuel Cells and Batteries), Electronic MultiMedia Distribution, Convergence Technologies, Semiconductors, Embedded Devices, Computers and Peripherals, Firewalls -- Internet Security, Satellite Interactive Training, etc. on a global scale. With COGS and the abundant amount of internal and external Consultants it was possible to investigate virtually every marketplace or specialty of interest.
Therefore; we have accumulated an extensive deep knowledge of the mechanisms of business solutions - concept applications, and technology for the business environment is offered in addition to a full understanding of the use of design, implementation, and delivery of electronic business solutions.
This knowledge is inclusive of Internet and market trends, and application of these trends, coupled with extensive knowledge of competition in the electronic commerce arena and understanding of concepts of packaged applications and architecture is offered to the prospective employer.
Because of COGS and WINNER some of our past assignments have included:
- Introduced New Client Integrated Custom Managed Solutions, Offer/Shaping Outsourcing, Supply Chain Management,designed to:
- Increased bid capacity
- Presented solutions to client sooner
- Introduced automatic pre-approved integrated services
- Introduced the client to a rich base of solution approaches
- Which produced the following results:
- Generated more sales
- Obtained earlier client feedback and financial commitment
- Streamlined risk management process
- Acted as a Springboard for New Sales and Customers
- Automated Website Service Portal for automatically calculating Outsourcing Offer and producing an Executive Offer Management Proposal.
- Constructed Offer Deal Input Mechanism that addressed new offer of Managed Security Systems including Firewall, Proxy, and VPN systems.
- Working with Domestic and International Top Management Business Executives and over 200 clients
- Uncovering new startup companies for purpose of providing Incubation or Angel funding
- Uncovering R & D technologies for investment or purchase
- Leverage and License Hardware and Software Intellectual Properties
- Creating OEM business for global companies and their factories by creating" leading edge" products, e.g., Consumer Internet Appliances, Non-PC Internet Appliances and Vertical Market Software Packages
- eCommerce Solutions and Business and Applications Service Portal Development
- Digital Consumer Home Networking -- Developing Strategies and Implementation
- Create OEM business for Domestic and International Software Development Companies
- IP Telephony (VoIP), Gateways and VPN
- Design and Market Positioning of Residential Gateways // Set Top Boxes
- Internet Security (Firewalls)
- Electronic Multi Media Distribution, Special projects for eCommerce relating to sale of media via Internet distribution and streaming technologies
- Broadband Wireless and Satellite Technologies and Associated Networking Architecture
- Working with factories, suppliers and sales divisions in the Pacific Rim, Europe and the Middle East
- We have developed reference works for various research firms on new products, technology, distribution, marketing and sales issues
- Negotiating Licenses and Distribution Agreements
- Created Strategic Information Systems for Better Business Decision Management
- Taming the Dragon called "Change Management"
- Data Warehousing
- Manufacturing
Our International business experience alone offers significant benefit to employers seeking relationships with Pacific Rim, European and Middle East corporations.
We apply our knowledge of how companies use computers - the applications that drive their technology for small and large businesses. Thus we are able to offer pragmatic strategic market advice, and direction to hardware, software, manufacturing and services companies on how to best apply their technology to the needs of various market segments and especially view the solution from a customer point of view.
Since 1975, we have been involved in everything from developing software to marketing, manufacturing and strategic business development on both an domestic and international scale. We bring an honest reality to our clients, rather than theoretical plans. Furthermore our staff prefer to remain involved and to implement the solutions we recommend, rather than to present a report or a plan and ride off into the sunset. We are "Shirt Sleeve Executives" who act in the roles of CEO, COO, President, Vice President, Directors, Board Members, and Middle Managers.
One of our strengths is our abilities to negotiate equitable deals on an International scale on behalf of clients, including developing business plans and presenting opportunities to prospective investors, partners and licensees.
Over time, we have developed reference works for various research firms on new products, technology, distribution, marketing and sales issues. We have worked with the national market research firms and developed trial telemarketing campaigns and focus groups, which have helped clients, determine if they should enter a particular business.
The papers on this website are offered as an example of our work in Internet Security, eCommerce, Set Top Boxes, Electronic Multi Media Distribution, Networking, Wireless and Satellite Technologies. These papers and the associated patents and technologies were a solution to client problems.
Be assured that, we are not a solution running around looking for a problem. Our staff work closely with each client to determine the best programs and defenses that will enable them to:
- Compete more effectively
- Increase their market share, revenues, and profits
- Provide better service to their clients, and be more responsive to the needs of their prospects
- Receive a higher Return on Investment and Assets
We are the first people you call in to conceive and "gel" your Business Strategies and Implementations. Our Turnkey services can also include the Practice Management and IT Team if you wish to outsource your business IT needs.
What GO Has Successful Implemented
- We have assumed control of profit/loss centers for the sake of lack of profitability.
- Using our Domestic and International Software Development Teams we have constructed Internet, Intranet, Extranet and E-commerce Business and Application Service Portals.
- We have trained managers and their personnel, and managed them during trial marketing periods.
- We become involved in the evaluation of the programs with management.
- We have developed the sales seminars and trained the sales forces.
- In the field of Sales Force Automation, we have designed and installed management systems and directed the development and implementation to enable our clients to better track your orders and ensure the proper fulfilling of all orders, inclusive of transactional analysis.
- We have conducted primary market research, helped define the design and contributed to the engineering specifications.
- We have developed business plans, marketing plans, marketing communications plans, marketing collateral materials, news releases and newsletters for many technology companies, including hardware, software, services vendors, and for major resellers, distributors and aggregators. This includes the planning and management of the launch of the new products worldwide, at trade shows like Comdex, CEBIT, SIGGRAPH, NABS, Internet World, etc.
- We have negotiated licenses and distribution agreements.
- In working with sales and service organizations, we have analyzed and developed incentive compensation plans for many of the largest sales forces in the world.
Most importantly; we develop AND WILL EXECUTE AS A MEMBER OF YOUR ORGANIZATION the:
- Strategic Business Development Plan and Implementation Steps
- The Budget and Services Requirements
- The Plan to Link and Integrate Your Databases with Legacy Applications
- The Correct Network Architecture and Communication Protocols to do the Multithreaded Applications for successful eCommerce results and profits.
How We Work -- The First Meeting
For the first meeting, we meet with your top management team, the heads of engineering and development, and your marketing and sales management people.
Our agenda for the first day consists of your team revealing:
* The overall goal of the project or profit center
* The mission of the project
* What business you think you're in
* What you think are your markets
* How your products meet the needs of your markets
* How you differentiate your firm and products from your competitors
* Where you are heading with your technology and products.
* Your Company strengths and weaknesses in the IT arena.After your presentations, we will be in a position to give you initial thoughts, offer solutions and reactions. If you think that the ideas have merit and are applicable to your challenges, and you believe that the contributions will help, we can discuss how we might continue to work together.
Depending on circumstances, our relationship might be arranged on a retainer basis, or a daily rate applied to an estimated number of days. You may also wish to engage our Worldwide Sales Force.
In all cases we agree upon the results, the finished product of the efforts. This might range from strategic projects including market and product definition, structure and pricing, to tactical and strategic endeavors.
The assignments might also include pursuing strategic partners, licensees, or investors. Please note that we do not pursue investors as a sole assignment, we only do so for clients for which we are doing ongoing work.
Your only obligation for this one-day consultation is to pay for a one-day consultant fee and the actual travel and per diem expenses.
It is worth noting that several companies felt that we were able to provide sufficient value in this initial meeting to resolve their confusion and provide the direction to move them to the correct return on investment strategy.
Leveraging Intellectual Property
We have extensive experience in leveraging intellectual property. We can structure and negotiating technology and product licenses on a worldwide basis. We can even connect you to Our Specialized Worldwide Cooperative of Technology Brokers who can act as your sales force and market both your products and technology.
LEARN MORE ABOUT OUR SPECIALIZED WORLDWIDE COOPERATIVE OF TECHNOLOGY BROKERS
We also have substantial experience negotiating strategic partnerships, including joint ventures, and angel and venture capital financing.
However, it is interesting to note that this point, that industry studies have established that as few as 2.5% of all strategic partnerships among high technology companies are successful. One lesson to learn is that any partnership must be equitable for both parties. If either party thinks they have gotten the better deal, you can bet that the partnership is doomed. We can help you avoid the pitfalls in this area.
Another lesson learned is that all strategic alliances should have both time limits and milestone limits, based upon either unit or dollar sales. As many partnerships fail due to success, as from failure. Providing for success is one of the requisites for an equitable joint venture.
Identifying the best candidates for collaborating is one of the great business development challenges. Many organizations that have collaborated with large firms like IBM, Intel, Cisco, AT&T and Microsoft, have learned the hard way that large firms can be difficult and costly partners.
In most cases trying to strike a deal with an industry leader is not as productive as doing a deal with the Avis', the second best, which often makes more sense. These companies are hungrier and eager to overtake the leader.
Consequently, they often look more favorably on collaborating opportunities than do industry leaders. The real key to successful partnering and licensing is the careful analysis of prospective partners that helps determine who will prove to be the best partners based upon on a long list of criteria.
To illustrate, the Gelb Organization once invested three months identifying 85 companies that were highly qualified to license a technology patent. Although we received a response of more than 40%, we were disappointed that it was not higher, because, based upon their markets and profiles, every one of the companies should have been interested in licensing the patent.
Business Development
Application Service PortalsMost of the corporate management, engineering, manufacturing, marketing and sales organizations that we have worked with have exhibited a lack of the complete insight into technological developments and the competition or how they can translate their services into Business Plans and Opportunities. Important elements were either overlooked or not fully investigated:
- Demographic and User Data
- The International Marketplace
- Effective use of Satellite and Terrestrial Broadband
- Web Site Development areas like;
Hosting:
-- Installation, Set-Up and Configuration were incomplete. Scalability and the International Community were overlooked
-- Internet Access Connectivity was underestimated
-- Firewall (s) were inadequate
-- Web Site Network - Equipment and Software were unstable or poorly designed
Product Development:
-- Design and Development Staffing Requirements were not complete and areas such as Technology Directors, Web Engineers, Software Engineers, Database Engineers, System Administration, Advertising Technology Engineers, MIS and DP Administrative Support were underestimated or under trained
Content:
-- The full content requirement was overlooked in areas such as: Licensing or Purchasing Third Party Content, Freelance Editorials, News Wire Services, Reporting, Graphics, Photos, Copyright and Software Intellectual Property Protection coupled with inadequate Production, Producer/Editors, Writers, Researcher staff requirements estimates
Marketing and Sales:
-- Improperly anticipated Media Advertising and Promotion, Offline and Online Advertising, Print (Magazines, Newspapers, and other Publications), Radio, Television, Trade Shows, and Direct Mail cost analysis or needs- Market definition and sizing
- Competitive analysis, and differentiation strategies
- Product structure, positioning and pricing
- Product line cycles and derivative products
- Company and product differentiation for the future
- Developing sales strategies and programs
Most importantly they overlooked the required development and implementation stages of success for the "Big Picture"; namely the 10-year Action Plan which addressed the long-term solutions. They did not fully conceive the requirements for long term success of their profit center:
- Business Plans
- Product Strategies
- Marketing Plans
- Capitalization Requirements
- Manufacturing Requirements
- Value Engineering
- Supersedence Technologies
Some of our staff members are former Directors, CEO's and Presidents of major global companies. When appropriate, they serve as interim Executive Officers, applying their years of executive management and technology experience to the challenges at hand. Operating in shirtsleeve mode, they can join your team to ensure that you implement the cost-effective programs that return the maximum on your investment.
In this way, campaigns can be modified as they unfold and reflect rapidly changing market conditions.
- We will define, develop, implement and manage
- Assist in recruitment, training and management of direct sales forces, manufacturing representatives and marketing departments
- Advise and become involved with reseller and hybrid distribution channels, strategic partnering and licensing programs
- Use our experiences in Marketing Communications in areas as direct mail and TV campaigns, eCommerce, Business and Application Service Portals, Telemarketing campaigns, Trade shows, Exposition and Conference participation, Press conferences, Tours and special events, and Advertising campaigns
We will assist your company in:
- Identifying market and product opportunities
- IT readiness
- Testing and measured market potential
- Conceiving, developing, structuring your pricing and cost of goods for the launch new products
- Inventory Controls and Cost of Goods Analysis
- Developing business plans for valuation, financing and stock option programs
- Developing and implementing winning marketing plans, including direct sales and reseller programs, direct mail, telemarketing, public relations and promotional programs
- Performing the competitive analysis and developing business intelligence databases
- IT Product Development and Design Engineering
- Developing and implementing effective marketing and sales programs
- Identifying and qualifying prospective licensees and negotiating equitable licenses
- Preparing the marketing materials, including brochures, white papers, press releases and kits, product data sheets, and catalogs
- Preparing a trade show strategy and booth design
- Preparing for special events, including open houses, press conferences, launch receptions
We Offer Full Comprehensive Turnkey Services
From Concept to Market We Develop New Businesses Repair Inefficient Ones and Sell Your Products or Services on an International Scale
We Are Business Development and Management Consultants
Copyright 1997 - 2000 Gelb Organization, L.L.C. All Rights Reserved.
COGS and WINNER are Trademarks of the Gelb Organization